It's your world. Jump in.
Recent Tweets @PRI
Follow these Tumblrs

shortformblog:

obitoftheday:

Obit of the Day: Inventor of Red Bull

The most famous energy drink in the world was created by a 50-someting, Thai recluse. Chaleo Yoovidhya created Red Bull (which is the English translation of the original Thai name Krathing Daeng) in the 1980s and marketed the high-caffeine carbonated beverage to truck drivers and blue collar workers.

Not long after its introduction, a German pharmaceutical sales rep named Dietrich Mateschitz, tried the drink on his worldwide travels and found that it was the only cure he could find for jet lag. He partnered with Mr. Yoovidhya (each contributed $500,000 and owned 49% of the company) to introduce Red Bull to an international market. Red Bull was introduced first to Austria in 1987.

Twenty-five years later Red Bull owns 70% of the energy drink market and both Yoovidhya and Mateschitz have become billionaires. When Mr. Yoodvidhya died his age was listed by various news outlets as 80, 88, or 90.

(Image of a bottle of Red Bull from Thailand is courtesy of forum.loyat.net)

He gave you wings.

  1. pingdommm reblogged this from isaak-feingoldt and added:
    waxing genitalia 1
  2. isaak-feingoldt reblogged this from shortformblog
  3. whenthegjallarhornsounds reblogged this from warrior-knight
  4. clstrfx reblogged this from obitoftheday and added:
    i owe that man everything
  5. warrior-knight reblogged this from publicradiointernational
  6. okorogariist reblogged this from shortformblog
  7. fedexedginger reblogged this from obitoftheday
  8. chriswallace3007 reblogged this from shortformblog and added:
    P
  9. lifeisbetterpurple reblogged this from shortformblog
  10. oldmanyellsatcloud reblogged this from shortformblog and added:
    Neat. I know a lot of folks hate this stuff, but, compared to a lot of other energy drinks? It’s damn effective without...
  11. girlwithathorn reblogged this from obitoftheday
  12. afroxander reblogged this from shortformblog
  13. theburdenofreflecting reblogged this from publicradiointernational
  14. ineededaurlforthisblog reblogged this from shortformblog
  15. ashleelisbeth reblogged this from shortformblog
  16. rhikrystal reblogged this from shortformblog
  17. kkalani reblogged this from untitled-mag
  18. untitled-mag reblogged this from shortformblog
  19. alovesofine reblogged this from shortformblog
  20. 7-days reblogged this from obitoftheday
  21. insolitapuella reblogged this from shortformblog
  22. robertlinder reblogged this from shortformblog
  23. theghostofthesea reblogged this from obitoftheday
  24. zfagenson reblogged this from publicradiointernational and added:
    We salute #RedBull inventor Chaleo Yoovidhya, death is only the beginning!
  25. tsaints reblogged this from shortformblog
  26. lewdameron reblogged this from shortformblog